Designing practical digital products for real-world behavior — clear, grounded and built to solve everyday friction
I design digital products built around how real people actually live and behave — not design trends or idealised personas. Most of my work lives on mobile screens, untangling everyday friction into quiet, intuitive tools that solve a real problem and get out of the way.
Restoring Access to Kenya’s Cultural Heritage
Replacing a 15-minute mandatory government portal bottleneck with an account-free, 3-tap guest checkout — dropping gate entry time to 45 seconds with offline QR passes.
Supermarket Price Transparency
Bringing scattered supermarket deals from paper flyers and social media into one clean screen — filtered to your daily route and sorted by net shilling savings.
